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    15.    
City Council Regular
Meeting Date: 11/10/2020  

SUBJECT:
INSTALLATION OF PURPLE HEART CITY SIGNAGE AT DESIGNATED CITY FACILITIES
RECOMMENDATION:
Authorize the installation of Purple Heart City signage at designated City facilities. 
BACKGROUND/ANALYSIS:
The Military Order of the Purple Heart (MOPH) is a congressionally chartered United States war veterans non-profit organization. The organization has a membership of approximately 45,300 veterans, consisting exclusively of Purple Heart recipients from the United States Military. The MOPH'S stated mission is "to foster an environment of goodwill and camaraderie among combat wounded veterans, promote patriotism, support necessary legislative initiatives, and most importantly, provide service to all veterans and their families."

The MOPH established the Purple Heart Trail program to create a symbolic and honorary system of roads, highways, bridges, monuments, cities, counties, and states to honor individuals who have been awarded the Purple Heart medal. The Purple Heart Trail accomplishes this goal by creating a visual reminder that others have paid a high price for their freedom to live in a free society. Signage is placed at various locations where legislation has been passed to recognize Purple Heart recipients. The actual format and design of the signs vary from state to state. The State of California became the first state designated as the nation's first Purple Heart State.

On April 14, 2009, the City Council passed ordinance no. 224 to allow for an exemption from municipal parking meter fees to specified veterans, who have been issued a special interest license plate per California Vehicle Code Section 5101.8 (Purple Heart Recipient).

On November 26, 2013, the City Council first proclaimed the City of Chino Hills to be a Purple Heart City. The Proclamation was received by Len Travernetti, Service Officer with the Military Order of the Purple Heart. In honor of Veterans Day, the City has continued to proclaim the City of Chino Hills as a Purple Heart City, annually in November.

To further recognize Purple Heart recipients and to create a visual reminder of their service and sacrifice to the nation, staff is recommending the City procure and install Purple Heart City signage to be placed at designated City facilities, which include:
  • City Hall
  • Community Center
  • McCoy Equestrian Center
  • Veterans Park
  • Community Park
  • Grand Avenue Park 
ENVIRONMENTAL (CEQA) REVIEW:
This proposed action is exempt from review under the California Environmental Quality Act (California Public Resources Code §§ 21000, et seq., "CEQA") and CEQA Guidelines (Title 14 California Code of Regulations §§ 15000, et seq.), because it does not involve any commitment to a specific project which could result in a potentially significant physical impact on the environment; and, constitutes an organizational or administrative activity that will not result in direct or indirect physical changes in the environment. Accordingly, this action does not constitute a "project" that requires environmental review (see specifically 14 CCR § 15378(b)(4-5)).
FISCAL IMPACT:
Staff is recommending an initial installation of two signs per designated location, for a total estimated cost of $1,618. Sufficient funds are available in the Public Works’ Facility Maintenance budget to cover estimated costs.
REVIEWED BY OTHERS:
This agenda item has been reviewed by the Finance Director.

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