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    13.    
City Council Regular
Meeting Date: 02/11/2020  

SUBJECT:
CENSUS 2020 UPDATE
RECOMMENDATION:
Receive and file an update on Census 2020 activities.
BACKGROUND/ANALYSIS:
On March 26, 2019, the City Council adopted Resolution No. 2019R-014 recognizing the importance of the 2020 U.S. Census and in partnership with other local governments, the State, businesses, schools, and community organizations committed to robust outreach and communication strategies, focusing on reaching the hardest-to-count individuals. On November 26, 2019, the City restated its commitment by presenting a proclamation to the U.S. Census Bureau and, to kick off our efforts, the U.S. Census Bureau provided a Census 101 presentation at the meeting.

In recognition of the City’s commitment to the 2020 Census, a Census Committee comprised of City staff was formed including members from each of the following departments: City Manager, City Clerk, Community Development, Community Relations and IT Divisions. The goal is to ensure appropriate staff are available to respond to U.S. Census Bureau and community needs. As an example, the Community Development Department in coordination with the IT Division have identified for the U. S. Census Bureau all new dwelling units that received building permits with continued updates occurring until March 31, 2019 and participated in a Boundary and Annexation Survey to ensure that the Census Bureau has current and accurate information. The Community Relations Division created a Census 2020 webpage in October 2019 and will continue to update content on that page until the Census is complete. In a continued effort to get the word out and in coordination with the City Clerk, who serves as the main Census 2020 liaison, the City will be undertaking the following marketing and outreach efforts: Social Media posts, City TV 3/41 public service announcements, water bill taglines, posters at bus stop and trail kiosks, and informational flyers in English, Spanish, and Chinese at all public counters, special events, and in new resident and business welcome packets. In addition, staff is coordinating with the Census Bureau to provide a Census Booth at various City events that will target the hard-to-count population.

Lastly, staff has invited the U.S. Census Bureau to host office hours at City Hall and in addition to City events, attend at least one Council meeting per month to provide the Council and residents with an update on the process as a whole. Staff will continue to periodically provide Council with updates on the City's efforts at future City Council meetings until the Census is complete.
 
ENVIRONMENTAL (CEQA) REVIEW:
This action is not a project within the meaning of the California Environmental Quality Act (CEQA) Guidelines Section 15378 and is therefore exempt from CEQA as it is an administrative change that will not result in any direct or indirect physical change in the environment.
FISCAL IMPACT:
None.
REVIEWED BY OTHERS:
This item has been reviewed by the Community Relations Manager and Community Development Director.

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